Your Skin, Filtered — In Real Life
Luminous, natural glow that enhances your skin's radiance without looking oily or shiny.
Buildable formula that evens skin tone while letting your natural beauty shine through.
Infused with hyaluronic acid and vitamin E to nourish and hydrate your skin all day.
Hydrates and plumps skin
Antioxidant protection
Creates filtered effect
Improves skin texture
Long-lasting formula that stays fresh all day
Minimal transfer to clothes or masks
Won't clog pores or cause breakouts
Ethically made without animal testing
Apply your favorite moisturizer and primer for a smooth canvas.
Dispense 1-2 pumps and blend with brush, sponge, or fingertips.
Layer for additional coverage where needed. Set with powder if desired.
Find your perfect match with our easy-to-use shade finder. Answer a few questions to discover your ideal foundation shade.
3 simple steps to your ideal match
Yellow or golden undertones
Pink or bluish undertones
Balance of warm and cool
Here's a quick way to tell:
Available in 12 inclusive shades across warm, cool, and neutral undertones. Can't find your shade? Contact our beauty advisors for a custom match.
Experience the transformative power of our innovative formula designed to enhance your natural beauty.
Light-reflecting particles create a natural luminosity that mimics the perfect selfie filter in real life.
Breathable formula feels like you're wearing nothing while providing medium, buildable coverage.
Long-lasting formula stays fresh and radiant all day without settling into fine lines or creasing.
Infused with hyaluronic acid and vitamin E to nourish and hydrate your skin throughout the day.
Non-comedogenic formula with antioxidants that protect skin from environmental stressors.
Stays put on your skin, not on your clothes, phone, or mask. Minimal transfer for all-day confidence.
Our proprietary blend of light-diffusing pigments creates a soft-focus effect that blurs imperfections.
Not just makeup—our formula contains active skincare ingredients that improve your skin over time.
Customize your look from sheer to medium coverage without cakiness or heaviness.
Thoughtfully developed 12 shades that truly match a wide range of skin tones and undertones.
"I've tried dozens of foundations, but this is the first one that actually looks like my skin but better. The glow is natural, not glittery, and it lasts all day!"
"Finally found my perfect shade! The formula feels so lightweight but still covers everything I want it to. My skin looks filtered in real life!"
See what our customers are saying about their Glowphoria experience.
Based on 2,458 reviews
I've struggled to find a foundation that doesn't emphasize my dry patches. This one not only looks amazing but actually makes my skin feel better throughout the day. The glow is so natural!
As a woman with deeper skin, finding the right shade has always been a challenge. The Deep 03 is PERFECT for my skin tone. The formula feels lightweight but still provides great coverage.
The name is spot on! This foundation really does give you that filtered look in person. I've received so many compliments on my skin since I started using it. Worth every penny!
I was looking for something to even out my skin tone for important meetings. This is so natural looking that no one can tell I'm wearing anything. Just looks like I have great skin.
The finish is gorgeous and dewy, but I found it needed to be set with powder for my oily T-zone. Once set, it lasts all day and still maintains that beautiful glow on my cheeks.
After trying countless high-end foundations, I can confidently say this is my holy grail. It looks like skin but better, and the hydrating formula is perfect for my combination skin.
Love your Glowphoria Filter Finish Foundation? Let us know what you think and help others find their perfect match!
Your Skin, Filtered — In Real Life
On all orders over $35
30-day satisfaction guarantee